BRIT PRIVACY POLICY

Privacy Policy

Effective Date: 22 September 2026
Last Updated: 22 September 2026

At BrandRipple InfoTech (“BRIT”, “BrandRipple InfoTech”, “we”, “us”, “our”, or “the Company”), we respect the privacy of individuals who visit our Website, communicate with us, use our Services, create an account, purchase our Digital Products, make payments, download digital resources, or otherwise interact with us.

This Privacy Policy explains how BrandRipple InfoTech may collect, use, process, store, disclose and protect personal information and other information obtained through https://brandrippleinfotech.com/ (the “Website”) and through our related business interactions.

This Privacy Policy applies to information collected through the Website and, where relevant, through related electronic communications, online forms, customer accounts, digital-product purchases, payment transactions, support interactions and other digital channels operated or controlled by BRIT.

By accessing, browsing, using, registering on, purchasing from, downloading from or otherwise interacting with our Website or Services, you acknowledge that you have read this Privacy Policy.

Where applicable law requires a specific form of consent for a particular processing activity, BRIT will seek and rely upon that consent in the manner required by law.


1. About This Privacy Policy

This Privacy Policy is intended to provide transparency regarding the information that BRIT may process in connection with:

  • Website visitors;
  • prospective clients;
  • existing clients;
  • customers purchasing Digital Products;
  • users creating accounts;
  • customers making online payments;
  • individuals contacting customer support;
  • individuals submitting enquiries or forms;
  • business representatives;
  • marketing subscribers;
  • vendors and service providers; and
  • other persons who interact with BRIT.

This Policy should be read together with our Terms & Conditions, Refund/Cancellation Policy, Cookie Policy, applicable Product Licence Terms, and any other legal or contractual documents published on the Website.


2. Information We May Collect

Depending on how you interact with BRIT, we may collect different categories of information.

The information we may collect can include:

  • name;
  • business or organisation name;
  • email address;
  • mobile or telephone number;
  • billing information;
  • shipping information where applicable;
  • billing or business address;
  • state, city, country and postal information;
  • GST or tax information where applicable;
  • account username or profile information;
  • information submitted through contact or enquiry forms;
  • project requirements and business information;
  • communication history;
  • support requests;
  • order details;
  • Product purchase information;
  • download or access records;
  • payment transaction references;
  • invoice information;
  • website usage information;
  • device and browser information;
  • IP address;
  • approximate location information derived from technical data, where applicable;
  • referral information;
  • cookie and similar technology data;
  • marketing preferences;
  • feedback and responses;
  • files and materials submitted by users; and
  • other information voluntarily provided to us.

We may collect only the information reasonably necessary for the relevant purpose, subject to applicable law and the particular service or transaction.


3. Information You Provide Directly

You may provide personal information to BRIT when you:

  • fill in a contact form;
  • submit an enquiry;
  • request a quotation;
  • communicate with us by email;
  • communicate with us through messaging platforms;
  • request or purchase a Service;
  • create a customer account;
  • purchase a Digital Product;
  • complete checkout;
  • submit billing information;
  • request customer support;
  • subscribe to communications;
  • participate in surveys or feedback requests;
  • submit project materials; or
  • otherwise voluntarily communicate with us.

You are responsible for ensuring that information provided by you is accurate and reasonably up to date.


4. Information Collected Automatically

When you visit or interact with our Website, certain technical information may be collected automatically by BRIT or by third-party technologies used on the Website.

This may include:

  • IP address;
  • browser type;
  • device type;
  • operating system;
  • language settings;
  • screen resolution;
  • approximate geographic region;
  • referring website;
  • pages viewed;
  • links or buttons interacted with;
  • date and time of access;
  • session information;
  • Website performance information;
  • error information;
  • download or access activity; and
  • other technical or usage information.

This information may be collected through server logs, cookies, pixels, analytics tools and similar technologies.


5. Information Collected During Online Purchases

If BRIT provides online shopping facilities for Digital Products, we may process information necessary to complete the transaction.

This may include:

  • customer name;
  • email address;
  • billing details;
  • business information;
  • tax information;
  • Product purchased;
  • quantity or order information;
  • transaction amount;
  • order date and time;
  • order status;
  • payment reference;
  • invoice information;
  • download information; and
  • customer-support information relating to the transaction.

Payment-card or banking credentials may be processed directly by the applicable payment gateway or financial service provider.

Where payment information is handled by a third-party payment provider, BRIT generally does not need to receive or store the complete card number, CVV or banking authentication credentials.

The exact information processed depends on the payment method and provider used.


6. Payment Information

Online payments may be processed through third-party payment gateways, banks, payment processors or other authorised payment service providers.

These providers may independently process certain payment and transaction information under their own privacy policies, security practices and terms.

BRIT may receive limited payment-related information such as:

  • transaction reference;
  • payment status;
  • payment method;
  • transaction amount;
  • date and time;
  • order reference; and
  • other information required for reconciliation, customer support, fraud prevention and accounting.

BRIT does not request or intentionally collect your banking passwords, UPI PINs, card PINs, CVV codes or similar authentication credentials through ordinary Website forms.

You should never disclose such credentials to BRIT personnel through email, messaging or Website forms.


7. Information Relating to Digital Product Downloads

When you purchase or access a Digital Product, BRIT or its service providers may collect information associated with delivery and access.

This may include:

  • order identification;
  • customer account information;
  • purchase history;
  • Product information;
  • download date and time;
  • number or status of download attempts;
  • download/access link information;
  • IP or technical information where applicable; and
  • support or verification information.

This information may be used to provide, secure, troubleshoot and administer Digital Product delivery.


8. Information Relating to Professional Services

When you engage BRIT for professional Services, we may process business and project-related information required to perform the engagement.

This may include:

  • business name;
  • contact details;
  • project requirements;
  • brand information;
  • website information;
  • marketing information;
  • product or service information;
  • project communications;
  • files and materials;
  • approvals;
  • invoices and payment information;
  • contractual information; and
  • information relating to project delivery.

Some project information may be confidential business information and may also be handled under separate contractual confidentiality or non-disclosure arrangements.


9. Information from Communications

When you contact BRIT, we may retain records of communications where reasonably necessary for:

  • responding to enquiries;
  • providing customer support;
  • managing projects;
  • maintaining business records;
  • resolving disputes;
  • preventing fraud or abuse;
  • meeting legal obligations; or
  • improving our Services.

Depending on the communication channel, relevant information may be processed by the third-party communication platform used.


10. Information Received from Third Parties

We may receive information about you from third parties where reasonably necessary and legally permitted.

Examples may include:

  • payment providers;
  • hosting providers;
  • analytics providers;
  • technology platforms;
  • advertising platforms;
  • CRM or customer-management systems;
  • project-management platforms;
  • service providers;
  • business partners;
  • fraud-prevention providers; and
  • publicly available sources.

The information received depends on the particular service and your interaction with it.


11. How We Use Personal Information

BRIT may process personal information for purposes including:

  • providing requested Services;
  • responding to enquiries;
  • preparing quotations or proposals;
  • managing client relationships;
  • processing Product Orders;
  • delivering Digital Products;
  • providing download access;
  • processing payments;
  • issuing invoices and maintaining accounting records;
  • providing customer support;
  • managing customer accounts;
  • communicating about Orders;
  • managing subscriptions;
  • sending important service communications;
  • improving our Website;
  • improving our Products and Services;
  • preventing fraud and abuse;
  • maintaining security;
  • troubleshooting technical issues;
  • complying with applicable law;
  • enforcing agreements;
  • protecting legal rights;
  • managing business operations;
  • conducting analytics;
  • understanding Website usage;
  • improving user experience;
  • sending marketing communications where permitted; and
  • carrying out other purposes disclosed at the time of collection or otherwise permitted under applicable law.

12. Legal Basis and Lawful Processing

BRIT may process personal information where processing is permitted or required under applicable law.

Depending on the circumstances, processing may be based on:

  • your consent;
  • your request for Services or Products;
  • performance or administration of a transaction or agreement;
  • compliance with legal or regulatory obligations;
  • prevention, detection or investigation of fraud or abuse;
  • protection of the rights, security, property or systems of BRIT or others;
  • other lawful purposes permitted under applicable Indian law; or
  • other grounds applicable under the data-protection framework in force at the relevant time.

Where consent is required by law, BRIT will seek consent in an appropriate manner.

Where processing is based on consent and applicable law provides a right to withdraw that consent, you may withdraw it using the applicable mechanism provided by BRIT.

Withdrawal of consent may not affect processing already carried out lawfully before withdrawal and may not prevent processing that is otherwise permitted or required by law.


13. Consent

Where BRIT relies on consent, consent may be collected through appropriate electronic, written or other mechanisms.

Consent may be requested through:

  • Website forms;
  • checkout processes;
  • account registration;
  • cookie controls;
  • subscription forms;
  • direct communications; or
  • other appropriate interfaces.

The fact that you continue to use the Website does not override a specific consent requirement imposed by applicable law.

Where applicable law requires separate or explicit consent for a particular processing activity, BRIT will use the appropriate consent mechanism.


14. Marketing Communications

BRIT may, where permitted by applicable law, send marketing or promotional communications regarding:

  • Services;
  • Digital Products;
  • new Products;
  • offers;
  • educational resources;
  • updates;
  • events;
  • newsletters;
  • articles; or
  • other relevant business communications.

You may opt out of promotional communications by using the unsubscribe mechanism provided in the communication or by contacting us through our official Website contact channels.

Even after opting out of marketing communications, you may continue to receive necessary transactional or service-related communications, such as:

  • order confirmations;
  • payment information;
  • download information;
  • account notices;
  • security notices;
  • service updates; or
  • legally required communications.

15. Cookies and Similar Technologies

BRIT may use cookies and similar technologies to operate, secure, analyse and improve the Website.

Cookies may be used for purposes such as:

  • essential Website functionality;
  • session management;
  • security;
  • remembering preferences;
  • analytics;
  • performance monitoring;
  • user experience improvement;
  • marketing or advertising, where applicable; and
  • measuring campaign effectiveness.

Some cookies may be placed by third-party service providers whose technologies are integrated into the Website.

You may be able to manage certain cookie preferences through your browser settings or any cookie-management mechanism provided on the Website.

Blocking or disabling certain cookies may affect the availability or functionality of some Website features.

A separate Cookie Policy may provide additional information about the specific technologies used on the Website.


16. Analytics and Website Measurement

BRIT may use analytics and measurement technologies to understand how users interact with the Website and to improve its functionality and performance.

Depending on the technologies implemented, these services may collect information such as:

  • pages visited;
  • session activity;
  • approximate location;
  • device type;
  • browser information;
  • referral source;
  • interactions with Website elements; and
  • technical and usage information.

Third-party analytics providers may process information under their own privacy policies and contractual terms.


17. Advertising and Marketing Technologies

Where BRIT uses digital advertising or marketing technologies, certain information may be processed to:

  • measure advertising performance;
  • understand campaign effectiveness;
  • reach relevant audiences;
  • manage remarketing or retargeting where enabled;
  • prevent fraudulent activity; and
  • improve marketing performance.

The specific information collected depends on the advertising technologies implemented on the Website.

Where applicable law requires consent for non-essential advertising or tracking technologies, BRIT will implement appropriate consent mechanisms.


18. Third-Party Service Providers

BRIT may use third-party service providers to operate and support its business.

These may include providers for:

  • Website hosting;
  • domain services;
  • cloud storage;
  • email;
  • payment processing;
  • analytics;
  • customer relationship management;
  • project management;
  • customer support;
  • marketing;
  • advertising;
  • security;
  • fraud prevention;
  • file delivery;
  • digital-product delivery;
  • software;
  • APIs;
  • artificial intelligence;
  • automation; and
  • other business functions.

Such providers may process information on BRIT’s behalf or, depending on the service, as independent entities under their own terms and policies.

BRIT seeks to use appropriate service providers and reasonable contractual or technical safeguards where appropriate and available.


19. Artificial Intelligence and AI-Assisted Technologies

BRIT may use Artificial Intelligence (“AI”), generative AI, machine-learning systems and AI-assisted technologies as part of its business operations and Services.

Such technologies may be used for:

  • research;
  • content development;
  • brainstorming;
  • design exploration;
  • analysis;
  • automation;
  • workflow support;
  • customer-service assistance;
  • technical processes; or
  • other legitimate business purposes.

Where third-party AI systems are used, information submitted to those systems may be processed according to the applicable provider’s terms and privacy practices.

BRIT will take reasonable measures appropriate to the nature of the information involved and the relevant purpose.

Customers should not submit unnecessary sensitive personal information, confidential credentials or highly sensitive information through general Website forms or AI-assisted interfaces.

Where a client project involves confidential or sensitive information, the handling requirements may be addressed separately through the applicable project agreement or confidentiality arrangement.


20. Sharing of Personal Information

BRIT may disclose or make personal information available where reasonably necessary for legitimate business, transactional, legal or operational purposes.

Information may be shared with:

  • payment gateways;
  • banks and financial institutions;
  • hosting and cloud providers;
  • technology providers;
  • analytics providers;
  • email and communication providers;
  • customer-support providers;
  • accounting and financial professionals;
  • legal and professional advisers;
  • contractors and service providers;
  • security and fraud-prevention providers;
  • delivery or digital-access providers;
  • advertising or marketing providers where applicable;
  • government authorities;
  • regulators;
  • courts, tribunals or law-enforcement agencies where legally required; and
  • successor entities in connection with a merger, acquisition, restructuring, sale or other business transaction.

BRIT does not intend to sell personal information merely for monetary consideration unless separately disclosed and permitted by applicable law.


21. Legal and Regulatory Disclosures

BRIT may disclose personal information where reasonably necessary to:

  • comply with applicable law;
  • respond to lawful government requests;
  • comply with court or tribunal orders;
  • assist law-enforcement investigations;
  • prevent fraud;
  • investigate security incidents;
  • protect persons or property;
  • enforce agreements; or
  • protect the legal rights and interests of BRIT.

Where legally permissible, BRIT may limit disclosures to information reasonably necessary for the relevant purpose.


22. Business Transfers

If BRIT undergoes or participates in a merger, acquisition, restructuring, financing, sale of assets, transfer of business or similar transaction, information relating to customers and Website users may be transferred as part of the relevant business records, subject to applicable law.

Where legally required, appropriate notices or protections may be provided.


23. International Data Transfers

Some third-party service providers used by BRIT may process information on infrastructure located outside India or may otherwise involve cross-border processing.

Where personal information is transferred or processed outside India, BRIT will take such steps as may be required under applicable Indian law and any applicable contractual or technical requirements.

The availability and legal treatment of international transfers may change as data-protection requirements evolve.


24. Data Security

BRIT takes reasonable organisational, technical and operational measures intended to protect personal information against:

  • unauthorised access;
  • unauthorised disclosure;
  • loss;
  • misuse;
  • alteration;
  • destruction; and
  • other reasonably foreseeable security risks.

Depending on the nature and sensitivity of the information, safeguards may include:

  • access controls;
  • authentication measures;
  • secure communication technologies;
  • hosting and infrastructure controls;
  • restricted internal access;
  • backups;
  • monitoring;
  • security updates; and
  • other appropriate measures.

However, no internet-based system or electronic transmission can be guaranteed to be completely secure.

Accordingly, BRIT cannot promise absolute security.


25. Payment Security

Payments made through third-party payment gateways are subject to the security procedures of the applicable payment provider.

BRIT does not request customers to provide complete card credentials, UPI PINs, banking passwords or similar authentication information through ordinary Website forms.

Customers should verify that payment requests are coming through the authorised Website or payment mechanism before entering financial information.


26. Data Retention

BRIT may retain personal information for as long as reasonably necessary for the purposes for which it was collected or otherwise processed.

Retention may depend on:

  • the nature of the information;
  • the purpose of processing;
  • the duration of the business relationship;
  • customer-account requirements;
  • transaction and order records;
  • tax and accounting requirements;
  • legal or regulatory obligations;
  • dispute resolution;
  • fraud prevention;
  • security requirements; and
  • enforcement or protection of legal rights.

When personal information is no longer reasonably required and there is no legal or legitimate requirement to retain it, BRIT may delete, anonymise or otherwise appropriately dispose of it, subject to applicable law.


27. Customer Accounts

Where BRIT provides user or customer accounts, account information may be used to:

  • authenticate users;
  • provide purchased Products;
  • manage downloads;
  • maintain purchase history;
  • provide customer support;
  • manage access rights;
  • send account-related communications; and
  • maintain account security.

Users are responsible for protecting their account credentials and should notify BRIT if unauthorised access is suspected.


28. Digital Product Purchase Records

When you purchase a Digital Product, BRIT may retain relevant transaction records for purposes including:

  • order management;
  • customer support;
  • download access;
  • licence administration;
  • accounting;
  • tax compliance;
  • fraud prevention;
  • dispute resolution; and
  • legal compliance.

Purchase records may be linked to your account or contact information where applicable.


29. Children’s Privacy

BRIT’s Website and Digital Products are primarily intended for businesses, professionals, customers and other users capable of entering into the relevant transactions.

We do not knowingly seek to collect personal information from children for purposes that require parental or guardian involvement without the safeguards required by applicable law.

Where we become aware that information relating to a child has been collected improperly, we may take reasonable steps to address the situation in accordance with applicable law.

Parents or lawful guardians who believe that a child has provided personal information to BRIT may contact us through our official Website contact channels.


30. User Responsibilities

Users are responsible for ensuring that information they provide to BRIT:

  • is accurate;
  • is not misleading;
  • may lawfully be provided;
  • does not unlawfully disclose another person’s confidential information; and
  • is provided with appropriate authority where the user acts for another individual or organisation.

Users should not provide unnecessary sensitive personal information through general enquiry forms or ordinary Website communications.


31. Confidential Business Information

Some information provided by clients may be confidential business information rather than ordinary personal information.

Where BRIT receives confidential business information in the course of providing Services, that information may also be subject to:

  • confidentiality obligations;
  • project agreements;
  • non-disclosure agreements;
  • contractual restrictions; and
  • other applicable protections.

This Privacy Policy does not replace separate contractual confidentiality arrangements.


32. Social Media and External Platforms

The Website may provide links, buttons, embedded content or integrations involving social-media and other third-party platforms.

Interactions with those platforms may result in those third parties processing information according to their own privacy policies.

BRIT does not control the privacy practices of third-party platforms.

Users should review the privacy policies of those platforms before interacting with their features.


33. Third-Party Websites

The Website may contain links to external websites, services, software or resources.

Once you leave the BRIT Website, the privacy practices of the third party will apply.

BRIT is not responsible for the privacy, security or content practices of third-party websites.


34. Data Protection Rights

Subject to applicable law and the data-protection framework in force at the relevant time, individuals may have rights relating to their personal information.

Depending on the applicable law and circumstances, these may include rights relating to:

  • access to information about personal data;
  • correction of inaccurate information;
  • deletion or erasure;
  • withdrawal of consent where processing is based on consent;
  • grievance redressal;
  • information regarding processing; and
  • other rights made available by applicable law.

The Digital Personal Data Protection Act, 2023 establishes a framework concerning digital personal data processing and includes rights such as access to information, correction/erasure and grievance redressal; the commencement of its provisions is being implemented in stages.

The practical availability and exercise of these rights will depend upon the law applicable to the relevant processing activity and the date on which the relevant provision is in force.


35. How to Request Access, Correction or Other Assistance

If you believe that personal information held by BRIT is inaccurate, incomplete or requires updating, you may contact us through the official contact details published on the Website.

A request may be subject to reasonable identity verification.

Depending on the nature of the request, BRIT may ask for sufficient information to:

  • identify the relevant record;
  • verify the requester’s identity;
  • prevent unauthorised disclosure; and
  • process the request accurately.

Where applicable law provides a specific procedure, timeline or limitation, BRIT will follow that applicable framework.


36. Withdrawal of Consent

Where processing is based on consent and applicable law provides a right to withdraw that consent, you may request withdrawal through the applicable mechanism provided by BRIT.

Withdrawal of consent does not necessarily affect processing that was lawful before withdrawal.

Withdrawal may also not be possible where BRIT is required or otherwise permitted by law to continue certain processing.

If a particular service requires certain information to function, withdrawing the relevant permission may affect our ability to provide that service.


37. Marketing Opt-Out

You may unsubscribe from promotional email communications by using the unsubscribe mechanism included in the relevant communication.

You may also contact BRIT through the official contact details published on the Website.

Opting out of marketing will not normally stop essential communications relating to:

  • purchases;
  • payments;
  • invoices;
  • Product delivery;
  • Digital Product access;
  • customer accounts;
  • security;
  • legal matters; or
  • active Service engagements.

38. Data Breach and Security Incidents

If BRIT becomes aware of a personal-data security incident, BRIT may take reasonable measures to:

  • investigate the incident;
  • contain and mitigate its effects;
  • secure affected systems;
  • assess the information involved;
  • preserve relevant records;
  • cooperate with appropriate service providers or authorities; and
  • provide notifications where required by applicable law.

The nature and timing of any notification will depend on the applicable legal requirements and the circumstances of the incident.


39. Cookies and Browser Controls

Most modern browsers provide settings that allow users to control cookies.

Depending on your browser and device, you may be able to:

  • block certain cookies;
  • delete stored cookies;
  • receive cookie notifications; or
  • restrict tracking technologies.

Disabling essential cookies may prevent portions of the Website from working correctly.

Where a dedicated cookie-preference mechanism is provided on the Website, it may offer additional control over non-essential technologies.


40. Do Not Track Signals

Some browsers and devices may offer “Do Not Track” or similar privacy settings.

Because there is no uniform technical or legal standard for responding to every such signal, BRIT may not respond to all browser-based Do Not Track signals.

Where applicable law requires a specific mechanism, BRIT will implement the relevant mechanism as required.


41. Third-Party Payment and Technology Policies

Your use of third-party payment gateways, software platforms, hosting providers, analytics systems, AI services or other external services may also be governed by those providers’ own privacy policies.

BRIT encourages users to review those policies where relevant.

BRIT’s Privacy Policy does not replace a third-party provider’s independent privacy policy.


42. Changes to This Privacy Policy

BRIT reserves the right to modify, amend, revise, replace, update, supplement or otherwise change this Privacy Policy from time to time, subject to applicable law.

Changes may be made because of:

  • changes in our Services;
  • changes in our Website;
  • introduction of e-commerce features;
  • changes to payment processing;
  • introduction of new technologies;
  • changes in cookies or analytics;
  • changes in AI-assisted technologies;
  • changes in business operations;
  • changes in third-party service providers;
  • changes in data-protection requirements;
  • regulatory developments; or
  • other legitimate operational or legal reasons.

The most recent version of this Privacy Policy will be published on the Website together with its applicable “Last Updated” date.


43. Acceptance of Updated Privacy Policy

By continuing to access, browse, use or interact with the Website after an updated Privacy Policy has been published, you acknowledge the updated Privacy Policy to the extent permitted by applicable law.

This applies whether the Website is accessed through:

  • a desktop;
  • laptop;
  • mobile phone;
  • tablet;
  • browser;
  • application;
  • direct URL;
  • search engine;
  • social-media link;
  • email link;
  • advertisement; or
  • any other current or future access method or device.

However, where applicable law requires fresh, explicit or specific consent for a particular processing activity, continued use of the Website will not be treated as a substitute for that legally required consent.

In such circumstances, BRIT will use the consent mechanism required by applicable law.


44. Changes to Other Privacy-Related Policies

BRIT may separately update or replace:

  • Cookie Policy;
  • Terms & Conditions;
  • Refund/Cancellation Policy;
  • Digital Product Licence Terms;
  • security notices;
  • consent notices;
  • grievance procedures; and
  • other privacy-related notices.

Where a separate policy or notice applies to a particular processing activity, the applicable document should be read together with this Privacy Policy.


45. No Guaranteed Absolute Security

While BRIT takes reasonable security measures, no Website, database, cloud service, email system, internet connection or electronic transmission can be guaranteed to be completely secure.

Users acknowledge that online security involves inherent risks.

BRIT cannot guarantee that information will never be accessed, lost, disclosed, altered or compromised due to circumstances beyond its reasonable control.


46. Retention of Transaction and Legal Records

BRIT may retain information and records for as long as reasonably necessary for:

  • accounting;
  • taxation;
  • auditing;
  • legal compliance;
  • contractual administration;
  • dispute resolution;
  • fraud prevention;
  • security;
  • enforcement of agreements; or
  • legitimate business recordkeeping.

Certain records may therefore be retained even after a customer account or business relationship ends.


47. Data Minimisation

BRIT seeks to collect and process information appropriate to the relevant purpose.

Users are encouraged not to provide unnecessary personal, financial, authentication or highly sensitive information through:

  • general Website forms;
  • email;
  • public comments;
  • social media;
  • messaging platforms; or
  • other ordinary communication channels.

Where additional information is required for a specific service, transaction or legal requirement, BRIT may request it separately.


48. Accuracy of Personal Information

You are responsible for maintaining the accuracy of information submitted to BRIT.

You should promptly inform us if information relevant to an active account, transaction or Service needs to be corrected.

BRIT may rely on information supplied by users unless there is a reasonable basis to believe that it is inaccurate.


49. Automated Decision-Making

BRIT may use automated technologies, analytics or AI-assisted tools for limited operational purposes.

Unless otherwise expressly communicated, BRIT does not intend for automated processing on the Website to independently make decisions producing legal or similarly significant effects concerning individuals.

Where applicable law imposes requirements relating to automated decision-making or profiling, BRIT will comply with the applicable requirements.


50. Children’s and Guardian Requests

Where a parent, guardian or legally authorised representative contacts BRIT regarding personal information relating to a child or another person whom they legally represent, BRIT may require reasonable evidence of authority before taking action.

This is intended to protect the privacy and security of the person concerned.


51. Complaints and Grievances

If you have a concern regarding the handling of your personal information, you should first contact BRIT through the official contact details published on the Website.

BRIT will make reasonable efforts to review and address privacy-related concerns.

Where applicable law requires a designated grievance mechanism, grievance officer or other formal process, BRIT will provide the relevant details on the Website.


52. Grievance Redressal Contact

The latest customer-support and privacy/grievance contact information should be obtained from the official Contact Us or Legal section of:

https://brandrippleinfotech.com/

Where a dedicated Data Protection Officer, Grievance Officer or other legally required contact is applicable to BRIT, the relevant name and contact details will be published or otherwise provided as required by law.


53. Governing Law

This Privacy Policy shall be governed by the laws of India, subject to applicable mandatory statutory rights and protections.

Where data-protection, consumer-protection or other mandatory legislation provides rights or obligations that cannot lawfully be excluded or restricted, those provisions shall prevail to the extent required by law.


54. Severability

If any provision of this Privacy Policy is determined to be invalid, unlawful or unenforceable, the remaining provisions shall continue to the fullest extent permitted by applicable law.


55. Entire Privacy Framework

This Privacy Policy, together with applicable cookie notices, consent notices, Terms & Conditions, Product Licence Terms, Refund/Cancellation Policy and other applicable Website notices, forms part of BRIT’s overall privacy and data-handling framework.

Where a specific notice is presented for a particular processing activity, that notice should be read together with this Privacy Policy.


56. Contact BrandRipple InfoTech

For questions, concerns, requests or complaints relating to this Privacy Policy or the handling of personal information, please contact BrandRipple InfoTech through the official contact details published on:

Website:
https://brandrippleinfotech.com/

BrandRipple InfoTech
Puducherry, India

Please use the latest contact details provided on the official Website’s Contact or Legal section.


57. Final Privacy Acknowledgement

By accessing or using the Website, submitting an enquiry, creating an account, purchasing a Product, making a payment, downloading a Digital Product, engaging BRIT for Services, communicating with BRIT, subscribing to communications or otherwise interacting with BrandRipple InfoTech, you acknowledge that you have had a reasonable opportunity to review this Privacy Policy.

You further acknowledge that:

  1. BRIT may update or modify this Privacy Policy from time to time;
  2. the latest version will be published on the Website;
  3. continued use of the Website after an update constitutes acknowledgement of the updated Policy to the extent permitted by applicable law;
  4. your use of the Website through any device or access method is covered by this Privacy Policy; and
  5. where a specific processing activity requires separate consent under applicable law, BRIT will use the legally required consent mechanism.

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