Cookie Policy

Effective Date: 22 September 2026
Last Updated: 22 September 2026

This Cookie Policy explains how BrandRipple InfoTech (“BRIT”, “BrandRipple InfoTech”, “we”, “us”, “our”, or “the Company”) uses cookies and similar technologies when you visit, browse, interact with, register on, purchase from, or otherwise use https://brandrippleinfotech.com/ (the “Website”).

Cookies and similar technologies may be used to operate the Website, remember preferences, provide security, measure Website performance, understand visitor behavior, support online shopping and Digital Product delivery, measure advertising and marketing campaigns, and improve user experience.

This Cookie Policy should be read together with our:

• Terms & Conditions;
• Privacy Policy;
• Refund, Cancellation & Digital Product Delivery Policy;
• Digital Product License & Usage Policy; and
• other applicable Website policies and notices.

By using the Website, you acknowledge that cookies and similar technologies may be used as described in this Policy, subject to applicable law and any consent choices made through the Website’s cookie or privacy controls.

Where applicable law requires consent for a particular cookie or processing activity, BRIT will seek such consent through an appropriate mechanism.

1. What Are Cookies?

Cookies are small text files or similar identifiers that may be stored on your device when you visit a website.

They can help a website:

• recognize a browser or device;
• remember preferences;
• maintain sessions;
• operate account and shopping functions;
• improve security;
• analyse Website usage;
• measure performance; and
• support relevant marketing or advertising activities.

Cookies may be temporary or persistent depending on their purpose and configuration.

2. What Are Similar Technologies?

In addition to traditional browser cookies, BRIT or third-party providers may use similar technologies such as:

• pixels;
• web beacons;
• tags;
• scripts;
• local storage technologies;
• device identifiers;
• conversion-tracking technologies;
• session identifiers; and
• other technologies that perform functions similar to cookies.

For simplicity, this Policy uses the term “Cookies” to refer to cookies and similar technologies unless a distinction is specifically necessary.

3. Why BRIT Uses Cookies

BRIT may use Cookies for purposes including:

• Website operation;
• security;
• user authentication;
• account management;
• shopping-cart functionality;
• checkout functionality;
• digital-product access;
• remembering user preferences;
• analytics;
• performance monitoring;
• marketing;
• advertising;
• conversion measurement;
• fraud prevention;
• troubleshooting;
• Website improvements; and
• understanding how users interact with the Website.

The specific Cookies used may change as the Website, Services and e-commerce functionality develop.

4. Categories of Cookies

Cookies used on the Website may generally fall into the following categories:

Essential Cookies

These are Cookies that may be necessary for the Website or particular features to function properly.

They may support:

• page functionality;
• account sessions;
• authentication;
• shopping carts;
• checkout;
• security;
• fraud prevention;
• Digital Product access; and
• other essential technical operations.

Disabling essential Cookies may cause certain Website functions to stop working correctly.

Preference or Functional Cookies

These Cookies may remember choices or preferences such as:

• language;
• interface preferences;
• session preferences;
• previously selected options; or
• other settings.

Analytics or Performance Cookies

These Cookies may help BRIT understand:

• how visitors use the Website;
• which pages are viewed;
• how users navigate the Website;
• how long users interact with pages;
• technical errors;
• performance;
• traffic sources; and
• general Website engagement.

Marketing or Advertising Cookies

Where implemented, these Cookies may be used to:

• measure advertising performance;
• understand campaign effectiveness;
• support remarketing;
• measure conversions;
• create relevant advertising audiences;
• limit repetitive advertisements; and
• understand interactions between advertising and Website activity.

Security and Fraud-Prevention Technologies

Cookies or similar technologies may also be used to:

• detect unusual activity;
• prevent abuse;
• protect customer accounts;
• protect payment processes;
• prevent fraudulent transactions; and
• improve Website security.

A particular Cookie may serve more than one purpose.

5. Essential Cookies

Essential Cookies may be required to provide functionality that you actively request.

Examples may include Cookies associated with:

• login sessions;
• customer accounts;
• shopping carts;
• checkout;
• secure pages;
• payment-related workflows;
• Product-download access;
• security controls; and
• Website load balancing.

Because certain Website functions may depend on these technologies, disabling them may affect Website operation.

6. E-Commerce and Shopping Cookies

If BRIT’s online store is available, Cookies or similar technologies may be used to support shopping functionality.

These technologies may help with:

• remembering items in a shopping cart;
• maintaining checkout sessions;
• authenticating customers;
• maintaining order information;
• preventing duplicate transactions;
• securing checkout;
• remembering customer preferences; and
• facilitating Digital Product delivery.

The specific technologies used will depend on the e-commerce platform implemented by BRIT.

7. Customer Account Cookies

Where customer accounts are available, Cookies may help to:

• maintain secure sessions;
• remember login status;
• authenticate users;
• protect accounts;
• provide access to purchased Digital Products; and
• maintain account functionality.

Users should protect their account credentials and avoid sharing them with unauthorised persons.

8. Payment-Related Technologies

Online payments may be processed through third-party payment gateways or financial service providers.

Payment providers may use Cookies or similar technologies for purposes such as:

• transaction processing;
• authentication;
• fraud prevention;
• security;
• payment-session management; and
• transaction monitoring.

The third-party payment provider’s own privacy and cookie policies may also apply.

BRIT does not control the Cookies independently placed or managed by external payment providers.

9. Analytics Technologies

BRIT may use analytics services to understand Website usage and improve the user experience.

Depending on the tools implemented, analytics technologies may collect information such as:

• pages viewed;
• session activity;
• device type;
• browser information;
• operating system;
• approximate geographic region;
• referral source;
• Website interactions;
• page performance; and
• technical information.

Examples of analytics services that may be used by BRIT include services provided by third-party analytics providers.

The specific providers and technologies may change from time to time.

10. Advertising and Conversion Tracking

Where BRIT uses digital advertising, Cookies or similar technologies may be used to measure the performance of advertising campaigns.

This may include tracking:

• advertisement interactions;
• visits following advertisements;
• purchases;
• enquiry submissions;
• Product downloads;
• conversion events;
• campaign performance; and
• other relevant Website actions.

Advertising providers may process information under their own privacy policies and terms.

Where applicable law requires consent for relevant advertising technologies, BRIT will use the applicable consent mechanism.

11. Remarketing and Retargeting

BRIT may use remarketing or retargeting technologies to show relevant advertisements to users who have previously interacted with the Website.

These technologies may help BRIT or an advertising provider understand that a browser or device has previously interacted with the Website.

The exact functionality depends on the advertising services enabled by BRIT.

Where required by applicable law, appropriate consent or privacy controls will be used.

12. Social-Media Technologies

The Website may include social-media links, buttons, widgets or embedded features.

Third-party social-media providers may use Cookies or similar technologies when their features are loaded or used.

These providers may collect information according to their own privacy policies.

BRIT does not control the privacy or Cookie practices of third-party social-media companies.

13. Third-Party Cookies

Some Cookies may be placed by third parties rather than directly by BRIT.

Third parties may include providers of:

• analytics;
• advertising;
• payment processing;
• e-commerce;
• hosting;
• security;
• customer support;
• social media;
• video;
• maps;
• cloud infrastructure;
• marketing automation;
• AI technologies; and
• other Website-related services.

Third-party Cookies may be subject to the relevant provider’s own policies and controls.

14. Cookies Used for Security

BRIT may use Cookies or similar technologies to assist with Website security.

Security technologies may help:

• identify suspicious sessions;
• detect unusual activity;
• protect accounts;
• reduce fraudulent activity;
• protect checkout processes;
• prevent automated abuse; and
• maintain Website integrity.

Security-related technologies may continue to operate even where other categories of Cookies are restricted, where necessary for legitimate Website operation and permitted by applicable law.

15. Cookies for Digital Product Delivery

Where Digital Products are sold through the Website, Cookies or session technologies may be used to:

• verify a user session;
• recognise a customer account;
• maintain download access;
• protect download links;
• prevent unauthorised use;
• manage download sessions; and
• support Product delivery.

These technologies may be necessary for the secure operation of the digital store.

16. How Long Cookies Remain on Your Device

Cookies may be:

Session Cookies

These generally remain available only during a browsing session and may be deleted when the browser is closed.

Persistent Cookies

These may remain on the device for a defined period or until manually deleted.

The duration of a specific Cookie depends on its purpose and configuration.

BRIT may change Cookie durations as Website functionality, security requirements and service providers change.

17. First-Party and Third-Party Cookies

First-party Cookies are generally placed or managed by BRIT’s Website.

Third-party Cookies may be placed or managed by external service providers whose technologies are integrated with the Website.

The fact that a third party provides a technology does not necessarily mean BRIT controls the third party’s privacy practices.

18. Cookie Preferences and Consent

Where the Website provides a Cookie preference or consent mechanism, users may be able to select which non-essential categories of Cookies they wish to allow.

Depending on the consent-management system implemented, users may be able to:

• accept all optional Cookies;
• reject optional Cookies;
• manage categories;
• change previously selected preferences; or
• withdraw consent where applicable.

Consent mechanisms will be implemented according to the requirements applicable to the relevant processing activity and the legal framework in force at the relevant time.

The final Digital Personal Data Protection Rules, 2025 specify requirements concerning clear notice and consent mechanisms for covered personal-data processing, including mechanisms that enable users to access means for managing or withdrawing consent.

19. Withdrawing or Changing Cookie Preferences

Where BRIT provides a Cookie preference mechanism, you may revisit that mechanism to change your preferences.

Where a processing activity is based on consent and applicable law provides for withdrawal of that consent, BRIT will provide an appropriate method for withdrawal.

The ease of withdrawing consent should be appropriately comparable to the method used to provide consent where required by applicable law.

20. Browser Cookie Controls

Most modern browsers allow users to:

• view Cookies;
• delete Cookies;
• block Cookies;
• block third-party Cookies;
• allow selected Cookies; and
• configure privacy settings.

You may consult your browser’s help or privacy settings for information about how to manage Cookies.

Please note that disabling certain Cookies may affect the functionality of the BRIT Website.

21. Mobile Devices

Mobile browsers and operating systems may provide additional controls for:

• website storage;
• tracking;
• advertising;
• device identifiers; and
• similar technologies.

The available settings depend on the device manufacturer, operating system and browser.

22. Do Not Track Signals

Certain browsers and devices may provide “Do Not Track” or similar privacy settings.

There is not necessarily a uniform technical standard for responding to all such signals.

Accordingly, BRIT may not respond to every browser-based Do Not Track signal.

Where applicable law requires a specific response mechanism, BRIT will comply with the relevant legal requirement.

23. Local Storage and Similar Technologies

BRIT or its service providers may use local storage, session storage or other browser/device technologies that perform functions similar to Cookies.

Such technologies may be used for:

• Website functionality;
• preferences;
• performance;
• authentication;
• security;
• analytics; or
• other legitimate purposes.

Where these technologies process personal data or otherwise require consent under applicable law, BRIT will apply the appropriate controls.

24. Cookies and Personal Data

A Cookie itself may or may not constitute personal data depending on the information associated with it and the applicable legal framework.

Cookie-related information may become associated with an identifiable person when combined with other information, such as:

• account information;
• email address;
• customer records;
• purchase information;
• device identifiers; or
• other information.

Where Cookie-related information constitutes personal data, its processing will be governed by BRIT’s Privacy Policy and applicable data-protection law.

The DPDP Act, 2023 establishes a framework for processing digital personal data and imposes obligations concerning notice, consent and handling of personal data where the Act applies.

25. Cookies and Privacy

This Cookie Policy explains the use of Cookies and similar technologies.

For broader information about:

• what personal information BRIT collects;
• why it is processed;
• how information may be shared;
• retention;
• user rights;
• security; and
• grievance handling,

please refer to our Privacy Policy.

26. Cookies and Online Purchases

When you purchase a Digital Product through the Website, Cookies or similar technologies may be used in connection with:

• shopping cart functionality;
• checkout;
• customer account sessions;
• transaction security;
• order processing;
• Digital Product delivery;
• download access;
• fraud prevention; and
• customer support.

This information may be associated with your transaction or account where necessary.

27. Cookies and Marketing Communications

Cookies may help BRIT measure whether marketing communications or advertising campaigns result in:

• Website visits;
• enquiries;
• Product purchases;
• downloads;
• subscriptions; or
• other actions.

Marketing communications themselves may also contain technologies such as tracking pixels, depending on the communication platform.

28. Cookies and AI-Assisted Technologies

BRIT may integrate AI-assisted services, automation platforms or intelligent technologies into Website or business workflows.

Where those technologies use Cookies, identifiers or similar technologies, those technologies may process technical or usage information according to their respective configurations and policies.

The specific services used may change as BRIT’s technology environment evolves.

29. Cookie Information May Be Shared with Service Providers

Cookie-related information may be accessible to certain third-party providers that help BRIT operate the Website.

These may include providers responsible for:

• Website hosting;
• analytics;
• marketing;
• advertising;
• security;
• e-commerce;
• payment processing;
• customer support;
• cloud services; and
• other technical functions.

Where applicable, these providers may process information under contractual arrangements, their own terms or applicable law.

30. International Processing

Some third-party technology providers may process Cookie-related information on infrastructure located outside India.

Where such processing involves personal data and applicable Indian law regulates the transfer or processing, BRIT will take appropriate steps required under the applicable legal framework.

31. Cookie Security

BRIT takes reasonable technical and organisational measures to protect Website systems and the information handled through them.

However, no internet-based technology can be guaranteed to be completely secure.

Users should also maintain appropriate security on their own devices and browsers.

32. Third-Party Website Links

The BRIT Website may contain links to external websites.

When you leave the BRIT Website, the external website may use its own Cookies and tracking technologies.

BRIT is not responsible for the Cookie practices of independent third-party websites.

Users should review the applicable third-party privacy and Cookie policies.

33. Cookie Technologies May Change

The Cookies and similar technologies used by BRIT may change over time.

New technologies may be introduced and existing technologies may be removed, replaced or modified.

Changes may result from:

• new Website features;
• e-commerce implementation;
• new payment systems;
• analytics changes;
• advertising campaigns;
• security improvements;
• technology updates;
• AI-assisted tools;
• regulatory changes; or
• business requirements.

This Policy is therefore intended to describe the categories and purposes of technologies used by BRIT rather than constitute a permanent list of every technical identifier.

34. Cookie Inventory

Where practical, BRIT may maintain an internal or Website-accessible Cookie inventory identifying applicable technologies.

Depending on the technology and service provider, information may include:

• Cookie name;
• provider;
• category;
• purpose;
• duration;
• first-party or third-party status; and
• applicable preference/consent status.

The inventory may change when Website technologies change.

35. Essential Versus Optional Technologies

BRIT may distinguish between technologies required for Website operation and optional technologies used for purposes such as analytics or advertising.

Where applicable law requires user consent for optional processing, BRIT will provide an appropriate consent or preference mechanism.

Essential technologies necessary for functionality, security or a service specifically requested by the user may be handled differently where permitted by applicable law.

36. Children and Cookies

BRIT’s Website is not primarily intended to collect information from children.

Parents or lawful guardians who have concerns regarding a child’s interaction with the Website may contact BRIT through the official contact information published on the Website.

37. Cookies Used for Fraud Prevention

BRIT may use Cookies, device signals and related technical information to identify potentially fraudulent or abusive behavior.

This may include detecting:

• unusual transaction activity;
• repeated failed payments;
• automated attacks;
• account abuse;
• suspicious download activity; or
• attempts to bypass Website security.

Such information may be shared with relevant payment, security or technology providers where reasonably necessary and permitted by law.

38. Cookies and Website Performance

Performance technologies may help BRIT determine whether pages, features and systems are operating properly.

This may include information relating to:

• loading times;
• errors;
• technical failures;
• browser compatibility;
• device characteristics; and
• user interactions.

This information may be used to improve Website reliability and performance.

39. Managing Optional Cookies

Where the Website provides a Cookie preference center, users can manage optional categories according to the options made available.

Changing Cookie preferences may not automatically delete Cookies already stored on your device.

You may also need to clear Cookies through your browser settings.

40. Effect of Blocking Cookies

If you block or delete Cookies:

• some Website functions may not work;
• account sessions may be interrupted;
• shopping-cart information may be lost;
• checkout may not function correctly;
• Digital Product access may be affected; or
• certain preferences may not be retained.

The effect depends on which Cookies have been blocked.

41. Consent Records

Where BRIT obtains Cookie-related consent through a consent-management system, certain records relating to the consent choice may be retained where reasonably necessary to demonstrate, manage or administer consent in accordance with applicable law.

The final DPDP framework places importance on appropriate consent records and the ability to demonstrate consent where consent is relied upon.

42. Withdrawal Does Not Necessarily Affect Earlier Lawful Processing

Where consent is withdrawn, withdrawal generally does not invalidate processing that was lawfully carried out before withdrawal.

Processing may also continue where it is independently permitted or required under applicable law.

43. Cookie Policy and Legal Compliance

This Policy is intended to operate alongside applicable Indian laws and regulations concerning:

• privacy;
• data protection;
• electronic communications;
• consumer protection;
• e-commerce;
• cybersecurity;
• online transactions; and
• other applicable matters.

Where mandatory law imposes requirements that differ from this Policy, the mandatory legal requirement will prevail.

44. Changes to This Cookie Policy

BRIT reserves the right to modify, amend, revise, replace, update, supplement or otherwise change this Cookie Policy from time to time, subject to applicable law.

Changes may be made because of:

• new Website functionality;
• new e-commerce features;
• new analytics services;
• advertising technologies;
• changes in payment providers;
• security improvements;
• new AI technologies;
• changes in third-party providers;
• legal or regulatory developments; or
• other legitimate business or technical reasons.

The latest version will be published on the Website with the applicable “Last Updated” date.

45. Acceptance of Updated Cookie Policy

By continuing to use the Website after an updated version of this Cookie Policy is published, you acknowledge the updated Policy to the extent permitted by applicable law.

This applies regardless of whether the Website is accessed through:

• desktop;
• laptop;
• mobile phone;
• tablet;
• browser;
• application;
• direct link;
• search engine;
• social-media link;
• email;
• advertisement; or
• any other current or future device or access method.

Where applicable law requires fresh or specific consent for a particular Cookie or processing activity, continued use will not be treated as a substitute for that required consent.

46. Relationship with the Privacy Policy

This Cookie Policy should be read together with BRIT’s Privacy Policy.

Where Cookie-related information constitutes personal data, the applicable provisions of the Privacy Policy also apply.

47. Relationship with Terms & Conditions

This Cookie Policy forms part of BRIT’s broader Website legal framework.

The Terms & Conditions govern Website use, Products, Services, transactions, intellectual property, liability and other contractual matters.

This Policy specifically addresses Cookies and similar technologies.

48. How to Contact BRIT Regarding Cookies

If you have questions or concerns regarding our use of Cookies or similar technologies, you may contact BrandRipple InfoTech through the official contact details published on:

Website:
https://brandrippleinfotech.com/

BrandRipple InfoTech
Puducherry, India

Please use the latest contact details published on the official Website.

49. Privacy Requests Relating to Cookie Data

Where Cookie-related information constitutes personal data, you may have rights available under applicable law.

Depending on the applicable legal framework and circumstances, such rights may include rights concerning:

• access;
• correction;
• erasure;
• consent withdrawal;
• grievance redressal; and
• other applicable rights.

Requests should be submitted through the privacy or grievance contact mechanism published on the Website.

50. Final Cookie Policy Acknowledgement

By accessing or using the BRIT Website, you acknowledge that:

1. the Website may use Cookies and similar technologies;
2. different Cookies may serve different purposes;
3. essential technologies may be required for Website functionality;
4. optional technologies may include analytics, advertising and marketing technologies;
5. third-party providers may place or process Cookies or similar identifiers;
6. BRIT may introduce, remove or modify Cookie technologies from time to time;
7. this Cookie Policy may be updated from time to time;
8. continued use after an update constitutes acknowledgement of the revised Policy to the extent permitted by applicable law; and
9. where applicable law requires specific consent, the appropriate consent mechanism will apply.

BrandRipple InfoTech
Building Brands With Creativity, Technology & Purpose.